Welcome to Professionals Real Estate
I would like to take the opportunity to thank you for your time and for considering switching to Professionals Real Estate. The information contained in this page covers all brand benefits, costs, and timeframes for bringing your business under the Professionals banner. Joining a major real estate group like ours provides comprehensive benefits for your business.
Bill Woodard – 0466 211 551
$856K Spent on Brand Advertising
8,719 Sales AND Rental Leads Sent Out to Offices
$4.5M in Total Donations to the National Breast Cancer Foundation
7.9M Unique Hits on Our Websites
Professionals Key Achievements in 2024
The Professionals Point of Difference
We are aggressively growing the Professionals footprint in South Australia and Northern Territory, and have opened 13 new offices in 2024, with more in the pipeline to close off the financial year. Since 1976 Professionals have maintained our status as a major brand in Australia and New Zealand with over 160 offices running under a fixed monthly fee model.
Our difference is that we are the longest running member-owned network in the country.
All funds received from our offices are reinvested back into our network through the development of brand marketing, training and technology. Last year we spent over $1M on national, state, and local brand initiatives, getting more eyes on the Professionals brand than ever before. Part of the Professionals foundations is a culture of giving back to our communities. As a group, we celebrate 20 years as a diamond partner of the National Breast Cancer Foundation and just over $4.5M raised to date.
Joining a brand that has been around since 1976 has its advantages. When surveyed in 2020, Australian’s picked Professionals as one of the most recognisable real estate brands in the country. Collectively, we maintain better Google star ratings, and rank higher on Google when searching ‘property management’ and ‘real estate sales’ in local suburbs.
One of the benefits of joining Professionals is that you have a voice when it comes to the direction of the brand. Professionals have Regional Councils in each state made up of local Principals that meet and discuss brand activities whether they be sponsoring the Channel 9 traffic chopper, partnering with Surf Life Saving QLD, or setting up a campaign to generate more leads.
Our organic and paid efforts resulted in 7.9 million visitors to our websites and over 16 million impressions across digital, TV and outdoor.
Professionals invest in our people, ensuring they remain healthy and happy, and equipped to provide customer service excellence. We achieve this through annual training events and local initiatives.
Monthly Training
The Professionals team consist of matter experts that host monthly webinars and one on one training on everything including administration, marketing, social media, lead generation, photography, cold calling, business planning, wellbeing, legal and CDP requirements. All sessions are interactive, recorded and hosted on our online Training Library. Offices are regularly asked for feedback on what future sessions they would like to see.
Sales and PM Forums
Our sales and property management forums were an office initiative, highlighting our ability to listen to our people and take action. Once per year in each state, these half day events include third party experts that speak on sales and property management excellence, as well as experts from within our own network. The Sales Forums are run by Salespeople and the Property Management Forums are run by our Property Managers. Where we can, we will fly our experts around the country so that offices can experience how others within the network operate. Our people donate their time to do this – a clear example of our collaboration.
Future Leaders
Tomorrow’s leaders are coached and nurtured through Professionals Future Leaders program. Senior salespeople and property managers are ‘nominated’ by their principals to be part of this exclusive program where they get together and hear from specialist speakers in Mental Health and Wellness, Business Planning, Leadership and more.
PRO-Elite
PRO-Elite was established in 1986 to reward and recognise the highest achieving leaders across Professionals' national network. We celebrate our highest achievers through an invite-only four-day retreat where they come together to collaborate, their achievements are recognised, and they participate in unique training and learning experiences. In 2024, principals enjoyed the ‘Taste of Tassie’ program in Hobart where sixty-seven from our Top 50 offices took part in opportunities to collaborate and network with other PRO-Elite alumni, hear from inspirational speakers during a series of masterclasses and enjoy the best of Tasmanian hospitality.
Speakers specialising in succession planning, governance, leadership and wellbeing led the masterclasses which are designed to support continued growth in our principals' businesses, while their learning are fed back through the group.
International Conference
In October, people from across Australia and New Zealand come together for a 2.5-day conference with keynote speakers, panels, breakout sessions, networking and of course entertainment, dinners and experiences. Reaching up to 300 people, it is the biggest training event in the Professionals calendar.
We are not a marketing firm, but we are excellent at it. Professionals manage all marketing in-house and provide regular print and digital assets, webinars and one one-on-one training. When you join Professionals, you get an SEO-optimised website, set up with your own GoogleMyBusiness page, social media assets and more. Professionals take care of your entire digital footprint from brand awareness to lead conversion.
In addition, our offices also receive a free graphic design service that manages over 600 jobs per year. Our marketing team are a central and available team that works closely with offices to help them maintain modern and engaging assets. Sign up to our Social Media syndication service and get regular, professional content pushed to your social media accounts – for free! Or utilise the monthly PRO-Pack which includes window cards, email signatures, social headers, posts, and videos that you can customise.
Getting to know our people, you will understand that our level of support is unmatched. Our Head Office is based in Brisbane and readily accessible to our network, regardless of where you are. Our CEO Sean Hanneberry makes regular trips around the country with our Business Development team who will come and visit just for a chat and to see how you are going. This is because we genuinely care.
Our state executives are here to assist you in any way they can. They are your local experts in sales and property training, business growth, succession planning, and a knowledge bank of ideas. If you get stuck, need assistance or even want to have a chat, they are your local resource.
Outside of regular travel, we'll make you feel connected through our catch up calls and online assistance. Once you agree to join, we guide you every step of the way.
Another difference with Professionals is that we do not tell you how to run your business. That is why we have collaborated with dozens of PropTech companies and services to ensure you have a wide selection of CRM’s, advertising tools, support services, portals and more. If there is a solution we have not yet connected with, tell us so we can explore more options that will benefit our network.
Professionals maintain a free integrated asset management system with hundreds of branded, customisable templates and a growing asset library.
As a Professionals office, you have access to the support of our network. You will quickly find upon joining that other local offices will reach out to you and see if you need any advice or simply to connect. Each and every one of our offices will donate their time if required, to ensure you have the best opening experience with us.
We will introduce you to other offices in your area when you attend our quarterly Principal Meetings, where we provide an open forum for all to discuss wins, issues and raise general questions to other like-minded business owners. We celebrate with you when you attend the quarterly Reward and Recognition Awards held in each state, or at the larger Annual Awards events.
Professionals have an extensive calendar of events in order to provide enough opportunity for us to come together as a community, as a state and as a network to further deepen inter-office relationships. Plus you will find that – we are just nice people!
Regional
$1850 + GST
Per Month
Metro
$2150 + GST
Per Month
Fees
Unlike most other real estate franchise groups, we DO NOT charge percentages on sales and/or property management. As we are a member-owned group, our model is different. We work on a fixed fee model whereby all offices pay a monthly fee regardless of turnover. The fees are outlined below.
*Speak with Bill to discuss Professionals fees and how they apply to your business. Allowances are made for multi-office agencies.
"Comparing what you get with Professionals versus the cost, I don’t know why you wouldn’t switch."
Cara De Buelle
Director, Professionals Stirling Clark, WA
"I whole heartedly recommend Professionals and if you need me to endorse it to anyone, I would be happy to.”
Noel Livingston
Principal, Professionals Rockhampton, QLD
“The personalised marketing support that we receive, you simply don't get with the other big brands"
Tamara Colbert
Director, Professionals Lagoon, WA
“The experience you receive opening a Professionals office is completely different, we don’t compete with each other.”
Darren Lim
Principal, Professionals Logan City, QLD
“The transition to Professionals was seamless and easy. Thank you to the team for making us feel so welcome.”
Rocco Dimarti
Principal, Professionals Ramsgate, NSW
“The Professionals brand has been around for decades and is a very trusted real estate brand in our community.”
Donna Daniel
Principal, Professionals Kapunda, SA
“We did a lot of research on other agencies, but the level of support from the Professionals team really stood out.”
Carlos Misho
Director, Professionals RCM, VIC
“In competitive markets, the Professionals brand stands out and is well respected.”
Brent Osborne
Director, Professionals Bathurst, NSW
Hear From Our Business Owners
You don’t have to take our word for it when we have so many internal advocates that will tell you themselves why they chose Professionals, and more importantly why they decide to stay.
In The News
One Final Word on Giving Back
Ingrained in Professionals' foundation is a sense of giving back. It is written into all offices agreements that $20 per settlement is donated to the National Breast Cancer Foundation. This has helped us achieve over $4.5 million in total donations over our 20 year partnership. That is why we remain a diamond partner of NBCF’s and share their goal of zero deaths from breast cancer.
It is also our offices initiatives, during the 2019 fires across NSW and QLD and more recently the 2022 floods across most of QLD, our offices banded together and raised more than $25,000 out of their own pockets, to assist the offices in affected areas. Being part of Professionals, is being part of a National family.
